We recently met with our friends over at Placer.ai to go over foot traffic for the 57th Annual Holiday Parade, and we are pleased to announce some of our key takeaways!

Total Attendance: 16,500

We had over 16 thousand attendees this year! We are incredibly proud of this success, having that many people out on Main Street in spite of the uncooperative weather reminds us why we host the parade in the first place. This is, by far, the most-attended event of the year in Downtown Woodland and we are immeasurably grateful to everyone who attended.

Primary Draw by City: Woodland, Davis, Sacramento, Vacaville

Attendees to the parade primarily come from our neighboring cities. 70% of attendees came from within two zip codes, but the remarkable statistic was that 18% of attendees came from between 18 and 30 miles away! This bracket was the highest after our nearest neighbors, and we drew more guests from farther away than previous years.

This increased foot traffic downtown translates into increased visits to businesses, and we hope that all of our members and businesses downtown enjoyed having all these new guests to our city.

We also want to congratulate the parade winners once again! We had some amazing entries, and you can check out the winners by category below.

Finally, thank you to our Leading Sponsor Waste Management and all of our generous sponsors, everyone who signed up to be a part of the parade, and to our awesome volunteers who make the parade possible. We also want to give special thanks to the Parade Committee, the Chamber Board of Directors, the parade judges and announcers, the Woodland Police Department, Woodland Fire Department and Woodland Fire Volunteer Support Branch, Woodland City Public Works, Woodland TV—Channel 21, the Sunrise Rotary of Woodland, Consumers Guide, KUIC, All Leaders Must Serve, the Key Clubs of Woodland and Pioneer High Schools, Woodland High School FFA, Adams Group, Tri Counties Bank, Woodland's Amateur Radio Club, Dutch Bros, SorD Boardshop, and so many more. Lastly, thank you to the City of Woodland for co-hosting this event with us, and to the whole community for whom we host this parade.